Vrijen S. Attawar

Successfully raised $1.25M across two funding rounds to accelerate product development and market expansion for an AI career coaching platform.

Leveraged deep domain expertise in university admissions and career consulting to define comprehensive product vision, integrating cutting-edge technical innovation.

Oversaw the successful deployment of the Minimum Viable Product (MVP) to over 100 users, validating market demand and user engagement.

Conducted comprehensive quantitative analysis on 5-year pricing trends for 3 key business lines, representing 30% of total revenue, identifying $4M in low-lift up-sell and cross-sell opportunities.

Managed and coordinated an 8-week internal study for a 3-person design team, supporting the development of an in-house Salesforce analytics add-on for the Marketing & Sales practice.

Spearheaded tech tool enablement for an 80+ person sales organization, encompassing seller onboarding, upskilling, and workflow optimization for core sales motions.

Defined departmental priorities by analyzing Salesforce and Outreach usage data and conducting user interviews to identify seller pain points and suboptimal workflows.

Developed and delivered tech tool training materials for new sellers, resulting in a 2x increase in Q3 cohort's prospecting email volume, a 3x increase in call volume, and a 30% reduction in overdue tasks compared to Q2 peers.

Optimized tech tool provisioning through workflow automation, securing buy-in from three departments and sales leadership, which reduced email requests by 70%.

Generated over $650K in annual B2C revenue through high-touch client interactions, achieving a 90%+ conversion rate on referrals, a Net Promoter Score of 9.6, and a revenue-to-marketing-cost ratio of 25:1.

Conducted customer interviews and analyzed results from biannual focus groups to refine pricing strategy, leading to 80%+ clients opting for highest-margin services.

Provided admissions consulting, career coaching, and standardized test prep training for 5 years.

Revamped product messaging to effectively target Singaporean market customers, resulting in a 2x rise in leads-to-conversion rate, a 10x increase in client portfolio size, and a B2C revenue increase of $425K+.

Successfully persuaded the board to adopt a differentiated marketing approach over the master brand strategy, increasing lead conversion across all three brands by an average of 15%.